kidical mass posters 2025
Process & Tools
Digital Sketching: Initial concepts and layout ideation were developed using Procreate on iPad to establish the organic, friendly feel of the custom lettering and illustrations.
Vector Execution: The final layouts were refined and finalized to ensure crisp, scalable vector graphics suitable for large-format print and digital distribution.
Dual-Launch Campaign
This project features a pair of campaign posters designed for Kidical Mass, a popular bi-annual mass cycle event advocating for safer urban cycling infrastructure for children. The campaign marked a major milestone: the simultaneous launch of two distinct event locations across Brighton and Hove.
Design Strategy & Concept
Cohesive Dual Identity: To celebrate the dual-location launch, I designed the posters as a complementary pair. They share a unified visual language and bold typography, yet retain distinct individual identities through high-contrast, inverted colour palettes.
Location-Specific Storytelling: The Brighton event concluded at a community Apple Harvest Day, so I integrated a playful apple motif into the graphic to anchor the design to its specific local destination.
Family-Friendly & Striking Visuals: The illustrations are bold, energetic, and highly scannable to ensure they appeal directly to families while remaining impactful when posted in public spaces.
Functional Wayfinding: Each poster incorporates a clean, simplified route map at the base, transforming the promotional artwork into a practical, easy-to-read guide for participants.
