Prodigy - aerial equipment company rebrand
Update of a logo that was not serving the client. The task was to design a new stand alone icon which will be instantly recognisable as one of the market leaders of the aerial industry...
Client
Prodigy Aerial
Year
2022
It needed to represent strength, security and reliability, whilst also retaining the flow and creativity of aerial arts.
Lastly, adaptability of the logo was key, as it has to appear on a wide range of products, from tiny engravings to fabric stamps, info sheets and large promo prints.